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CURRENT COHORT FULL · STARTED OCT 25, 2026

How the crew works

Bring the work. Ask for the help you need.

The person in the hot seat sets the question. Alicia and Leslie keep the turn on that question, and invite the crew to contribute. You might work through a decision, test a draft or untangle the step that keeps stopping you.

Shape. Build. Test.

  1. Shape

    Get clear about what you are making, who it is for and the question you need to answer first.

  2. Build

    Work on the next useful piece. Bring the unfinished version and the problem you hit.

  3. Test

    Put the work in front of someone who might use it. Find out what helps, what confuses them and what to change.

Use these questions wherever you are in the work. You do not need to arrive with everything figured out.

How to be useful in the room

  1. Ask before advising.

    The person in the hot seat says what kind of help she wants. Listen to that request. Join in when invited, and answer the question she asked.

  2. Bring the actual problem.

    Technical questions belong here. Show what you tried and where it stopped working. If the answer is not in the room, agree what needs to be checked and who can check it.

  3. Make an offer someone can use.

    An introduction, a review of a page, help testing a workflow: say exactly what you can contribute and when. Offer what you can follow through on.

  4. Keep the project with its owner.

    Help with the work without taking over the decisions or competing for credit. The person building it decides what to use.

  5. Keep sales pitches out of the session.

    Use the session to help with the project in front of you. It is not a place to sell services to the crew.

  6. Put a date on the next step.

    Write down what you will do and when. If something changes, say so while there is still time to make another plan.

A focused turn with a clear direction.

  1. 1.Show the work and name the question.
  2. 2.Make space for questions and invited input.
  3. 3.Work through the part you can tackle together.
  4. 4.Name the next step and confirm any offers of help.

Alicia and Leslie guide that flow so the session stays useful to the person in the hot seat.

Choose what you share.

You decide what to show in your hot seat. Discussing a project with the crew does not give anyone permission to publish it.

Our current operating policy: Typed notes are approved before anyone else sees them.Sessions are recorded or transcribed only after a notice for that specific session and each person's own agreement. Founders control access to any recording, and nothing is shared publicly without separate permission. Accepting the pilot agreement is not consent to be recorded.

No project yet? Start from one of these.

Members can ask Dahlia about any of them on the first Sunday. She asks one question at a time, and nothing is decided until you say so.

  • A booking page

    Clients pick a time and pay a deposit without the back-and-forth.

  • A client onboarding portal

    New clients fill one form, sign, and get your welcome pack in one place.

  • A content repurposing routine

    Turn one newsletter or video into a week of posts you approve first.

  • An invoice chaser

    Polite reminders drafted for unpaid invoices, sent only when you say so.

  • An FAQ helper for your site

    Answers the questions clients ask you every week, in your words.

  • A smarter enquiry form

    Sorts new enquiries so you reply to the right ones first.

  • An inbox tidy-up routine

    Labels and summaries on your own inbox, nothing deleted or sent.

  • A simple numbers dashboard

    Bookings, revenue and follow-ups on one page you actually check.

Advanced product ideas

Illustrative scopes, not delivered integrations or medical, legal or investment advice. Start with one workflow in seven weeks; keep the larger roadmap for later.

  • Commercial real-estate due-diligence workspace

    For
    Acquisition analysts, asset managers and investment reviewers
    Problem
    Evidence and unresolved deal risks are scattered across files.
    First workflow
    Analyst imports a property checklist and evidence → specialist reviews flagged items → manager approves a decision packet with unresolved risks.
    Seven-week MVP
    One property type, CSV facts, private evidence uploads, reviewer assignments and an approval log. No automated investment advice.
    Success measure
    Time to assemble one review-ready packet, with every flagged issue assigned.
    Later roadmap
    Portfolio comparisons, source connectors and configurable review policies.
  • Contract obligations and evidence tracker

    For
    Operations owners, contract managers and approvers
    Problem
    Obligations are missed because dates, owners and proof live separately.
    First workflow
    Manager enters approved obligations → owner attaches completion evidence → reviewer accepts or returns it → overdue exceptions reach the manager.
    Seven-week MVP
    One contract template, manually verified obligations, due dates, evidence and review states. No legal interpretation.
    Success measure
    Percentage of due obligations with approved evidence before deadline.
    Later roadmap
    Contract imports, renewal planning and cross-team reporting.
  • Supplier procurement exception desk

    For
    Buyers, finance reviewers and procurement leads
    Problem
    Price and delivery exceptions get lost in email.
    First workflow
    Buyer imports purchase-order exceptions → supplier response is recorded → finance checks cost impact → lead approves a resolution and closes the case.
    Seven-week MVP
    CSV orders, three exception types, role-based queue, approval thresholds and resolution evidence.
    Success measure
    Median time from exception intake to approved resolution.
    Later roadmap
    ERP connectors, supplier scorecards and policy-based escalation.
  • Caregiver coordination operations hub

    For
    Family coordinators, caregivers and invited helpers
    Problem
    Practical tasks and handoffs lack a clear owner.
    First workflow
    Coordinator assigns a visit or errand → helper accepts → completion and practical notes are logged → coordinator reviews missed tasks and reassigns.
    Seven-week MVP
    One household, invited roles, task calendar, acknowledgment and handoff log. No diagnosis, medication advice or emergency monitoring.
    Success measure
    Percentage of scheduled tasks acknowledged and completed on time.
    Later roadmap
    Multiple households, approved service directories and consent-controlled calendar connections.
  • B2B customer onboarding and risk monitor

    For
    Implementation managers, customer admins and account leads
    Problem
    Blocked customer launches are discovered too late.
    First workflow
    Manager creates milestones → customer submits required data → reviewer approves each handoff → account lead resolves risks before launch sign-off.
    Seven-week MVP
    One onboarding playbook, CSV customer data, role-based milestones, approval queue and a risk register.
    Success measure
    Days to approved launch and number of overdue unowned blockers.
    Later roadmap
    CRM connections, reusable playbooks and portfolio risk reporting.
  • Multilingual service-business booking and dispatch

    For
    Customers, dispatchers, field staff and service managers
    Problem
    Language differences and scheduling changes cause missed handoffs.
    First workflow
    Customer requests service in one of two languages → dispatcher checks capacity and approves a slot → staff accepts assignment → manager reviews completion evidence.
    Seven-week MVP
    Two reviewed languages, one service area, manually maintained availability, request approvals and job status. No automatic payments or messaging.
    Success measure
    Percentage of approved jobs completed in the agreed window.
    Later roadmap
    Approved translation workflow, route planning and optional account-owned scheduling integrations.