PIT BOARD / The Pit / Alpha Cohort

You don't need someone to build it. You need a crew.

The website. The workflow. The idea still in your notes. Bring it. Alicia, Leslie and a crew of five help you get unstuck.

Ask about the next cohort See the seven weeks

Dahlia, The Pit's pink Martian, wearing her chrome bubble helmet

Free pilot
Current cohort is full
Started October 25, 2026
7 weeks
Sundays 2–3:30 PM ET
Zoom
100% yours

PIT BOARD / The practice

Make the thing. Not a deck about the thing.

A real project. A small first version. These are starting points, not a checklist.

01 / PRACTICE
Build a web app
One useful job. A booking tool, a client portal, a calculator. Make the first version work.
02 / PRACTICE
A team of agents
Agents that hand work to each other. You choose the job. You check the handoff.
03 / PRACTICE
Automate your inbox
Sort the routine. Draft the replies. Keep the decisions that need you.
04 / PRACTICE
Ship a live site
Say what you do. Show the work. Give someone a clear next step.

PIT BOARD / The 90 minutes

A little structure. Room to work.

Sundays 2:00–3:30 PM ET on Zoom. One shared room. Your own project.

Week 1 is onboarding. This is the working-session outline for the weeks that follow.

10MIN
Open
Arrive. Say where you are.
25MIN
Ask
Name the question. Ask for the help you need.
30MIN
Work
Put the work on the table. Make something move.
18MIN
Report
Show what changed. Say what is still stuck.
7MIN
Close
Choose the next step. Agree who does what.

PIT BOARD / The deal

Your idea. Not a solo project.

You bring

A project. An honest question. 90 minutes on Sunday. Up to 30 minutes of agreed work between sessions.

You get

A crew that shows up. A focused turn on your work. Your private Dahlia. You keep 100% ownership.

PIT BOARD / Meet Dahlia

Your thinking. Kept close.

She catches ideas. Keeps a private journal of your thinking. Nudges you. Asks what you picture, who it is for and what done looks like.

The aim: Dahlia does up to 90% of the build, with your approval at each step. Founders cannot read your private journal or guide chats.

Meet Dahlia

Dahlia, your private guide, without her helmet

The seven weeks

Seven weeks. A focused turn for every member.

Week 1Onboarding
Week 1: meet the crew and spend about 20 minutes setting up your own Dahlia with guided help. Bring a laptop.
Week 2Hot seats
A focused turn on a member's own project, with the full crew helping her get unstuck.
Week 3Hot seats
A focused turn on a member's own project, with the full crew helping her get unstuck.
Week 4Hot seats
A focused turn on a member's own project, with the full crew helping her get unstuck.
Week 5Hot seats
A focused turn on a member's own project, with the full crew helping her get unstuck.
Week 6Hot seats
A focused turn on a member's own project, with the full crew helping her get unstuck.
Week 7Hot seats and wrap-up
Continue the hot seats, look at what moved and prepare demos together.

Plus up to 30 minutes of agreed work between sessions: your own next step, and the specific help you offered someone else. A final demo is planned at Willa's Built by Willa event. No demo date is confirmed. You keep 100% ownership of your project.

Sessions are recorded or transcribed only after a notice for that specific session and each person's own agreement. Founders control access to any recording, and nothing is shared publicly without separate permission. Accepting the pilot agreement is not consent to be recorded.

Room rules

Five rules that make the session work.

No unsolicited advice.
Help is offered when she asks for it, in the shape she asks for.
Speak when invited.
The focused turn belongs to the woman in the hot seat.
Technical questions are always welcome.
Nobody here pretends to know. Ask how it works.
No selling to the room.
This is a crew, not a lead list.
No competing for credit.
The point is to get her project further than it could go alone.

Your focused turn belongs to your project.

Show the draft, the spreadsheet, the half-built app or the question that has you stuck. Say what help would be useful. Close your turn by choosing your next step. When someone offers help, agree what she will do and when.

The other four projects matter, too.

You may spot the missing step in someone else's workflow, know the person she needs to meet, or offer a skill she can use. Be specific about what you can contribute. Then follow through.

How the crew works

The method

Shape. Build. Test.

Shape
Get clear about what you are making, who it is for and the question you need to answer first.
Build
Work on the next useful piece. Bring the unfinished version and the problem you hit.
Test
Put the work in front of someone who might use it. Find out what helps, what confuses them and what to change.

Next step

Start with a conversation.

Tell Alicia or Leslie what you want to build and where you could use a crew. Talk through the work, the time commitment and whether the pilot fits. A founder can then send you a personal application link.

Current cohort is full. Started October 25, 2026. A free pilot for five members over seven weeks. Sundays 2:00–3:30 PM ET on Zoom. Talk with a founder about a future cohort; its date, format and price are not announced.

How to join

Dahlia, a small pink Martian, waving — Dahlia, each member's personal assistant through the program.

You don't need someone to build it. You need a crew.

Make the thing. Not a deck about the thing.

Build a web app

A team of agents

Automate your inbox

Ship a live site

A little structure. Room to work.

Open

Ask

Work

Report

Close

Your idea. Not a solo project.

You bring

You get

Your thinking. Kept close.

Seven weeks. A focused turn for every member.

Five rules that make the session work.

Your focused turn belongs to your project.

The other four projects matter, too.

Shape. Build. Test.

Shape

Build

Test

Start with a conversation.

Your thinking. Kept close.

Seven weeks. A focused turn for every member.

Five rules that make the session work.

Your focused turn belongs to your project.

The other four projects matter, too.

Shape. Build. Test.

Shape

Build

Test

Start with a conversation.